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The presentation is regarding ben & jerry ice-cream in usa and launch strategy for mumbai, india ben & jerry's marketing plan david fc. How do ice cream stands get all the traffic partly because it's ice cream, but also because of these three marketing strategies that you can do too. Keywords: ice cream marketing, product launch marketing, ice cream launch a comprehensive action plan to launch a new product in the dessert segment, a delicious ice-cream called delice.
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